HERO at Rockefeller Center

Over a two-week contract at HERO, Rockefeller Center's high-security event venue, I produced and managed a run of distinct high-profile activations back to back — each with its own scale, security requirements, and production demands, on behalf of MATTE Projects.

For an Apple Music live streaming event featuring Cardi B, I managed the Apple Music talent team, oversaw load-in and load-out logistics for a high-security venue, and led the security plot coordinating every team involved. I worked directly with the IT team to guarantee an on-time stream launch, hired and managed front-of-house bar staff, and ran walkthroughs with catering partner Pinch Food Design to confirm setup, load-in procedures, and placement. I also assisted MATTE's producers in ensuring full compliance with venue requirements, and supported the artist experience by managing Cardi B's green room and lead her team's security plot.

For a Spanx influencer event, I managed a wellness bar and in-venue yoga class, managed high-touch branding elements throughout the space, and hired and oversaw bar staff — all while simultaneously preparing the venue for a large-scale exhibit opening with reSOUND on the same footprint.

I also produced and operated a nightlife event for the venue's owners at Gospël, managing heavy bar and food service, high-touch branding, and a hired front-of-house team — coordinating closely with security, cleaning, production, and rental teams to keep the venue polished and running smoothly throughout.

Finally, I produced the reSOUND VIP launch, delivering elevated front-of-house and back-of-house service in close collaboration with the reSOUND team.

Across all four events, the unifying theme was the same: high-touch execution, airtight logistics, and the ability to run multiple demanding productions in immediate succession without a drop in quality.