As Senior Producer at Seventy7 Hudson, I led production for Yahoo's digital cover series, In the Know, managing every moving piece from concept to final delivery. That meant scouting and securing shoot locations nationwide, hiring production assistants, and drafting contracts for the full creative team — photographers, videographers, stylists, makeup artists, and hair and nail artists. I sourced all rentals, secured production insurance, managed talent wrangling on set, arranged team dinners, and built and ran the full production timeline from pre-production through wrap.
Beyond the Yahoo cover series, I produced high-touch brand events across the country for clients including Hennessy, Clutch Points, and Warner Latina Music — bringing the same level of logistical precision to live experiences as I did to photo and video production.
On the client-facing side, I created mood boards and lookbooks that translated creative vision into something clients could approve with confidence, along with recap decks documenting the final results of every shoot and event.
The work at Seventy7 Hudson sharpened a skill set that spans both production formats: the meticulous, timeline-driven world of photo/video shoots, and the fast-paced, high-touch world of live brand events — often running in parallel.